Azerbaycan’da Sağlık Turizmi İşletmelerinin Tercihine Etki Eden Faktörler: Naftalan Örneği (The Factors Affecting The Preference Of Health Tourism Enterprises In Azerbaijan: Naftalan)

Abstract

Azerbaijan has many advantages in terms of tourism potential. There are very few modern facilities in Azerbaijan where local and foreign tourists can relax, resort resources, hot springs and healing waters for treatment. The tourism sector, which Azerbaijan has a great potential in the study, is the health tourism which is a branch of it. The aim of this study is to determine the current situation of health tourism in Azerbaijan, in particular the reasons why consumers prefer health tourism businesses that exist in the Naftalan region. The prominence of this research is that it is beneficial for the consumers who participate in health tourism in the Naftalan region to express their wishes and preferences. The possibilities of development of health tourism through naphtalen sample were investigated. Questionnaire was used as the data technique in the study. Survey application was made to 204 service beneficiaries determined by sampling. The study was completed by analyzing and interpreting the obtained data. Within the scope of the quality of service of health facilities, the socio-demographic characteristics of the consumers are looked at in some aspects and preferences. According to t-test results according to gender and marital status, it is seen that there is a significant relation between socio demographic characteristics and service quality dimensions.