Medyada Değerler Eğitimi: TRT Çocuk Kanalı Keloğlan Çocuk Programı Örneği (Values Education in Media: A Case Study of Keloğlan Child Program At TRT Child)

Abstract

Rapid development of technology and consumption cultures also points to the postmodern era in our country as does in the whole world. However, these developments bring the concept of individualism to the fore front. From this individualistic understanding, not only adults but also children are rapidly affected, exposed to the games of technology, and have moved away from both universal and cultural values. In our country, the danger of individualism has been detected and therefore it is desired to protect the values of society and to be transferred to children. Moving from this point, values education has been reflected in the curriculum at schools by means of the circular numbered 2010/53 and it is desired to make children gain universal and cultural values. This study aims to examine the child programs to see how values education is covered in TRT (Turkish Radioand Television Corporation) which is the official broadcasting organ of the government. This analysis is made by qualitative research methods using discourse analysis. In this context, 15 programs were watched from the third season of Keloğlan children's program and the discourses related to the values were analyzed. As a result; Keloğlan's child program emphasizes the values of society and thus the values education activities carried out in the schools are also included in TRT children's programs.