The Impact of Social Media Use on Food Choices
DOI:
https://doi.org/10.63556/ankad.v9i2.235Keywords:
social media, food, food choiceAbstract
Abstract
Social media refers to a communication method used to facilitate social interaction on internet-based sites. With the increase in the use and duration and the advancement and widespread use of technology, there have been changes in people’s lifestyles and, as a result, in their dietary behaviours. The current research aims to determine the effect of social media use on food selectivity. The population consisted of 4,447,327 adults residing in the province of Ankara. As it was not possible to reach the entire population due to its size, a sample was taken from the population. Yamane’s (2001) formula was used to determine the sample size. Accordingly, the sample size was calculated as 384, and the study was conducted on 388 adults. The hypotheses were tested using t-test, ANOVA, and correlation tests in the Statistical Package for Social Sciences. According to the analysis results, the continuity of social media use had a negative effect on the variables of food diversity, food avoidance, and avoidance of different tastes, while social media use competence had a significant positive effect on the variables of food diversity, food avoidance, and avoidance of different tastes. It is suggested that social media is important in shaping the dietary behaviour of individuals due to the effects mentioned above.
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